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Hotels and hospitality companies today hold a great amount of unused data on their hands. Web and business analytics are our key focus as they hide all the valuable information regarding a hotel’s sales and marketing. By applying our state-of-the-art algorithmic approaches, we unveil the hidden potential behind each property by making the online booking process data-driven, intelligent, real-time and constantly self-learning for optimizing performance.
Until today, personalization in product or service delivery was mostly perceived as unaffordable. Personalization is heavily labor intensive and requires a great deal of human interaction and communication, which makes the approach expensive. Consumers, on the other hand, are becoming much more demanding and sophisticated, and consumers are no longer ready to accept the old one-size-fits-all model for the quality of services they demand. Consumers require a tailor-made solution that addresses their personal needs. Our real-time systems combine data and algorithms with a semantic approach to understanding guest-related information, allowing us to deliver online personalization at a very affordable cost and with very high efficiency. Offerial explains the booking personalization process used to personalize hotel bookings online.